Adi joined Emerald after fifteen years as a senior manager in charge of IT projects and delivery management. Prior to her position as CEO, Adi served as VP Product and COO in Emerald. Adi served as head of the Training Division (VP), business line, testing and training at Ness Technologies, a leading ICT firm in Israel. Adi also brings extensive knowledge and experience in the implementation of crowdsourcing projects as a member of the Audit committee of the Israeli Wikimedia organization.
During her career, Adi was involved in entrepreneurship activity, operations establishment and management, and the development of a variety of contents for interdisciplinary subjects.
Adi also teaches Information systems management at the Academic College of Tel Aviv-Yafo. Adi holds an MA. in Law from Bar Ilan University, MA. in Education – majoring in Cognition from The Hebrew University, and a B.Ed. in Science Education from Beit Berl College.
Adi resides in Kfar Saba, Israel with her husband and three children.